Cleaning Family
Context
Cleaning Family is a family-run cleaning business in Chania, specializing in residences, tourist villas, and commercial properties.
The project aimed to establish a comprehensive and professional online presence that accurately conveyed the business’s reliability, attention to detail, and personal approach.
The Challenge
The business already possessed experience in the cleaning sector, but lacked a unified and professional online image. The challenge was to create:
The Approach
The approach focused on creating a unified digital presence to enable the company to access the most popular platforms and touchpoints with potential clients.
The project commenced with the redesign of the logo into vector format using Adobe Illustrator. Subsequently, a responsive website was designed, emphasizing a clear presentation of services and fostering a sense of reliability and professionalism. Additionally, the website incorporated:
Digital Presence
The overall online presence was organized to function as a unified communication ecosystem. Following the website’s completion, the creation of the following ensued:
Content & Promotion
For the initial business presentation, introductory videos were created using motion graphics and visual material featuring Cleaning Family staff during cleaning operations. The videos were used: The videos were used:
The Result
The outcome was a comprehensive and consistent online presence, enabling Cleaning Family to present itself professionally across all key digital channels that connect it with potential clients.
The business acquired:
