Melitini – Oia, Santorini
Context
Melitini is the first traditional meze restaurant in Oia, Santorini, that bases its cuisine exclusively on Greek products and offers a unique view of the caldera.
The restaurant’s social media accounts serve as a primary means of presenting the experience the venue offers to its visitors.
The Challenge
The goal was to create organic content that highlights:
The available material primarily consisted of photos and videos provided weekly by the restaurant’s team.
The Approach
Content creation was based on developing a visual style that presents the restaurant’s experience through food images, moments of hospitality, and elements of the location.
Posts were designed to ensure content variety and avoid repetition of similar images.
Image and video editing tools were used to create the posts and reels, allowing for the addition of animation, captions, effects, and music.
Content Rhythm
The restaurant remained active through its social media accounts throughout the tourist season.
Posts were published twice a week, providing valuable regularity for the restaurant’s social media presence from spring until the end of the season.
The Result
The result was a consistent and aesthetically appealing social media presence that showcased the restaurant’s experience through food images, hospitality moments, and the unique atmosphere of Oia.